The resort hotel is also called the resort hotel. Resort hotels have the characteristics of locality, flexibility and diversity due to their geographical, economic and cultural differences. These hotels are usually located in beautiful scenery. It is mainly for guests to travel, vacation, meetings, convalescence and other accommodation and entertainment. With the improvement of people's quality of life, the development of holiday hotels is very optimistic, so what are the characteristics of the holiday hotel marketing? Let's have a look together.

First, distinguish the rights and interests of the hotel, and balance the relationship between direct selling and distribution.

Hotel marketing channels are divided into two kinds: direct selling and distribution, direct selling is the direct sales of hotels, and distribution is through intermediaries, using intermediaries' sales network to sell to customers. Holiday hotel customers in their holiday experience, for transportation, sightseeing, shopping and other hotel services demand more, therefore, in the planning of holiday travel, often travel agencies (middlemen) to book all travel needs. The relationship between the holiday hotel, the travel agency and the customer's three parties has its particularity in the marketing of the resort hotel, which can not be ignored. Customer (especially individual) demand diversification, but also to the resort hotels and travel agencies to provide quality services to the customers and to distinguish between rights and interests is difficult, the resort hotel in the formulation of the price system, the establishment of marketing distribution channels and other aspects should fully consider the travel agency's ability and interests, clear marketing channels in their respective role and responsibility the duties and rights, balance the relationship between direct sales and distribution, to maintain a good market order.

Two, far away from the source, the popularity is very important.

In the process of marketing, the most important first is the image propaganda. Unlike Traders Hotel, the tourist destination is far away from the tourist market, and the tourists can only know the hotel through some kind of publicity media. Resort hotel has its personalized characteristics from natural environment, architectural style and decoration design, hotel service function to employee service skills, and has regional cultural characteristics or theme characteristics. Therefore, the difference publicity method can play a very good promotion effect.

Three, pay attention to traffic, grasp the entry.

Market information collection is a very important content of marketing process, especially for resort, is a tourist destination resort, traffic information including civil aviation, railway, highway, shipping routes, flights, passenger traffic data, the market is very important to study the contents. It can be said that traffic is the lifeline of a resort hotel for tourist destinations. When developing a tourist source, we first need to know whether there are smooth traffic channels, transport capacity, who are the operators of the transportation channels, and how much the prices are.