There are a lot of participants in the smart home industry, from the upstream IC chip, module program to the downstream single and service providers. For convenience of discussion, the market players we are concerned about are downstream competitors. According to their size and nature, they are simply divided into four categories: start-up companies, traditional manufacturers, cross-border companies (software plus hardware) and Internet Co.

In spite of its small volume and poor ability to resist risk, the entrepreneurial company has a strong spirit of innovation, which is one of the most active subjects in the market.

Intelligent Home Furnishing covers a very broad industry, many products and services involved is hard to imagine, big companies want to taibaodalan impossible; and a large body of the company, due to the restriction of product scale and standardization, often in response to the market more slowly; at the same time taking into account the investment income ratio, large companies often choose to copy rather than innovation. These are the living spaces that the startups can do. Therefore, their development path is likely to develop their own product system by way of single product penetration. When users are in a large number of applications, as more and more access products become platforms or subvert other platforms, they will naturally become family data entries.

A part of traditional manufacturers have prophetic vision already started to seek cooperation, accelerate the transformation of intelligence, but because of various reasons failed to achieve; some manufacturers because of the stable income now, and the demand of intelligent terminal Home Furnishing has not formed, so take a wait-and-see attitude are real action with the future of the industry to accelerate the development of less; intelligent home appliances, whether or not become the key factors of the survival of household electrical appliance enterprises, in order to avoid being marginalized, they will be more actively involved in the market, using its huge brand influence, strong channel resources, hope to implement their own standards and cooperation platform, and many participants, the formation of ecological self centered.

Cross company (Software + hardware) for PC and mobile terminal production experience, and has the ability of software development, so in the era of things in the relative advantage, but also because of the need to control the hardware and software industry chain, it will face greater challenges; this kind of company can pave the way for the production of mobile phone through wisdom and the control of the hardware industry chain has gradually mature, also have some experience in developing operating system in intelligent hardware on the market at the same time, the cross company is also very high degree of brand recognition. In the future, the third party giants who have the right to speak will gradually integrate the industrial chain step by step, build a closed loop by grasping the control terminal, and share the huge profits of the backend value chain.

Internet Co is longer than data, content and services, which is weaker than intelligent terminals. So what they prefer is the service and content of the back end market after the formation of the industrial chain. They are more likely to introduce an open platform to collaborators, to complement the short board, and to transfer the advantages of the mobile Internet era to the age of the Internet of things. Relying on their strong data analysis and cloud technology, perfect online services and e-commerce channels, rich content resources and other advantages, this company's plan is to create the ultimate platform.